sincronicitati... I'm so happy that they exist in this world :) - and right NOW, these videos created a synchronicity

(synchronicity - the experience of two or more events, that are apparently causally unrelated or unlikely to occur together by chance, that are observed to occur together in a meaningful manner. The concept of synchronicity was first described by Swiss psychologist Carl Gustav Jung in the 1920s.

The concept does not question, or compete with, the notion of causality. Instead, it maintains that just as events may be grouped by cause, they may also be grouped by their meaning. Since meaning is a complex mental construction, subject to conscious and unconscious influence, not every correlation in the grouping of events by meaning needs to have an explanation in terms of cause and effect. wikipedia)

I just LOVE what alex roman is doing with image.

Description of the first video:

"Made by Alex Roman, maker of The Third & The Seventh. Entirely made on computers, not a second of actual footage! 'DEM LEMONS IS FAKE!

When we first saw Alex Roman's The Third&Seventh over a year ago, everyone was stunned by the photorealism of his CG worlds. With his latest commercial work, a spot for Grupo Cosentino's Silestone brand countertops, Roman once again shows his passion for cinematography, lighting and texture.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn't matter that the spot is purely digital. Sure, it's an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he's doing it."

[well, things aren't perfect... - using of art to promote the system... but yeah, we know, this is a world of duality ;)]